The Power of "Natural"

This article reminded me again of one point from Thursday’s lecture - how what counts as “natural” is culturally constructed, and how much power exists in that term.

From the opening paragraph -
The belief that “natural” is better has animated many food and health trends in recent memory, with natural as a shorthand denoting purity, a lack of processing, or rejection of modern medicine: raw foodism, enthusiasm for raw dairy, the paleo diet, and organic evangelism. Next up: “raw water.”

Why the Raw Water Movement Is So Obnoxious