As she mentioned in class, Ceciel sends in this example of Japanese women's sense of modesty being represented in American media. What do we think?

Full story here.





New Japanese Face Masks Let You Chow Down on a Burger While Maintaining Your Dignity
Give me liberation wrappers or give me death
By Melissa Locker @woolyknickersNov. 05, 2013

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Hey ladies, want to go town on a giant bacon double cheeseburger and maintain your dignity? A Japanese burger chain has you covered. .
Freshness Burger, a national fast food chain in Japan, realized that they had a problem: Due to cultural beliefs, some women wouldn’t eat the restaurant’s large-sized Classic burgers in public. “Ochobo,” or the belief that small mouths are the pinnacle of beauty paired with the fact that it is considered well-mannered to cover one’s mouth while eating, was getting in the way of women chowing down on a giant burger.
So Freshness Burger came up with a plan: A sneakily designed burger wrapper that covers the diner’s face and printed with an “ochobo” mouth. The so-called “Liberation Wrapper” means that female diners can dig in to a Classic Burger with all the fixings without being rude or forsaking their beauty standards. According to the video posted above, the scheme worked: Just one month after its implementation, sales of the Classic Burger to women were up by 213%.
Now if someone could just design a way to eat an entire bag of chocolate covered potato chips with dignity.